Media and Public Relations MA

This Master’s in Media and Public Relations is for:

• students who have Public Relations (PR) knowledge through undergraduate studies or voluntary work
• PR professionals wishing to develop their academic knowledge and research methods

Teaching draws on the research of specialists in media, communication and cultural studies.

Through the course you’ll gain:

• a critical understanding of media, culture and society
• knowledge to theorise and analyse media and public relations
• knowledge of media law and public relations regulations in a transnational context
• an understanding of the strengths and weaknesses of different types of data dissemination

You’ll also develop valuable professional skills, such as:

• analytical and critical skills to assess and conduct research in the field of media and PR
• the ability to deliver and evaluate a PR event in the public, private and voluntary sectors
• skills to set up a campaign network and deliver PR campaign messages
• skills to produce effective press releases
• written materials for traditional and digital media