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Master in Digital Marketing, Transformation & Design Thinking

Master in Digital Marketing, Transformation & Design Thinking

EU Business School

Apply with Advent
Location

Switzerland

Qualification

Post Graduate(PG)

Fees

10,780 CHF (per term)

Duration

1 year/ 3 terms

Next intake

Fall and Spring

Entry score

60 ECTS

🔍 Course Overview
Dive into the cutting-edge world of digital marketing and discover how to drive transformation with innovative design thinking. This program prepares you to tackle modern business challenges and lead digital transformation initiatives.

🚀 What You’ll Learn

  • Digital Marketing: Master strategies to enhance online presence and engagement.
  • Transformation: Understand how to implement and manage change in a digital landscape.
  • Design Thinking: Apply creative problem-solving techniques to develop user-centric solutions.

🌐 Global Perspective
Study in Switzerland, a hub for international business, and gain insights into global market trends and practices.

🔗 Networking Opportunities
Connect with industry professionals, attend workshops, and collaborate on real-world projects to expand your professional network.

  • Strategic Digital Marketing 📈
    Develop and implement effective digital marketing strategies to enhance brand presence and drive growth in a digital-first world.
  • Data-Driven Decision Making 📊
    Analyze digital marketing data to make informed decisions, optimize campaigns, and measure ROI.
  • Transformation Management 🔄
    Lead and manage digital transformation initiatives within organizations, adapting strategies to evolving market trends and technologies.
  • Innovative Design Thinking 💡
    Apply design thinking principles to create user-centered solutions and innovative strategies in digital marketing and business transformation.
  • Cross-Channel Marketing Integration 🌍
    Integrate and synchronize marketing efforts across various digital channels to ensure a cohesive and effective marketing approach.
  • Brand Management & Development 🌟
    Build and manage strong brands in the digital landscape, focusing on creating and maintaining a positive brand image.
  • Emerging Technologies 🚀
    Understand and leverage emerging technologies (like AI, blockchain, and IoT) to drive digital marketing innovation and business transformation.
  • Ethical & Sustainable Practices 🌱
    Incorporate ethical considerations and sustainable practices into digital marketing strategies and business transformation efforts.
  • Global Marketing Trends 🌐
    Stay ahead of global marketing trends and adapt strategies to diverse international markets.
  • Leadership & Communication Skills 🗣️
    Develop strong leadership and communication skills to effectively lead teams and collaborate across departments in digital marketing and transformation projects.

  • Innovative Curriculum
    • 📈 Cutting-Edge Digital Marketing: Master the latest digital marketing strategies and tools.
    • 🔄 Business Transformation: Learn how to drive change and innovation within organizations.
    • 🧠 Design Thinking: Develop creative problem-solving skills to address complex challenges.
  • Global Perspective
    • 🌍 International Network: Connect with a diverse community of peers and industry professionals from around the world.
    • 🎓 EU Campuses: Study in our dynamic campuses across Europe, enhancing your global experience.
  • Hands-On Experience
    • 💼 Real-World Projects: Apply your skills through practical projects and internships.
    • 🏢 Industry Connections: Benefit from strong ties with leading companies and organizations.
  • Expert Faculty
    • 👨‍🏫 Experienced Instructors: Learn from industry experts with extensive experience in digital marketing and transformation.
  • Flexible Learning Options
    • 🗓️ Full-Time & Part-Time: Choose the study format that fits your career goals and schedule.
  • Career Advancement
    • 📈 Personalized Career Services: Receive tailored support to help you achieve your career objectives.

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