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Marketing with an Emphasis in Analytics (MS)

Marketing with an Emphasis in Analytics (MS)

Webster University

Apply with Advent
Location

United States of America

Qualification

Post Graduate(PG)

Fees

Duration

2 to 3.5 years

Next intake

Fall, Summer, Spring

Entry score

2.5 (on a 4.0 scale)

The Marketing Core aims to give students a comprehensive understanding of how the business environment and human behavior influence marketing strategies. The program focuses on analyzing:

  • Dynamic Impacts 🌍: How changes in the business environment and human behavior affect marketing.
  • Effective Practices 📊: Key marketing practices and procedures.
  • Analytics 📈: Tools and methods needed to make impactful marketing decisions.

Through this curriculum, students will gain insights into developing and implementing strategies that drive success in the ever-evolving marketing landscape.

  • Upon completing the Marketing Core, students will be able to:
    • Strategic Decision-Making 📊: Acquire, evaluate, and analyze relevant information to make impactful strategic marketing decisions.
    • Value Creation 💡: Manage value creation by developing and assessing marketing strategies and objectives to drive long-term success and build meaningful relationships.
    • Personal Skills 🌟: Demonstrate essential personal skills such as communication, personal brand management, ethics, and team management, crucial for success as a marketing manager.

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