Marketing Science

This Master of Science in Marketing Science Graduate Degree program is the premiere marketing science STEM program that leverages the breakthroughs in machine learning using big data and predictive modeling that have revolutionized identification of customers ready to buy.

Our MS marketing science program provides thought leadership on the transformation of advertising in the areas of consumer psychology, customer analytics and digital marketing. The Marketing Science master’s degree teaches the newest marketing technologies showing how businesses can outmaneuver competitors by selecting digital marketing channels that leverage artificial and mobile intelligence, location-targeting and social media listening to surgically target consumers.

“The Saint Peter’s University M.S. in Marketing Science graduate degree is very unique as it covers, Marketing, Digital Marketing, Mobile Data Analysis, and Business. Students explore questions around digital marketing dynamics and how AI applications are used within the marketing industry. We offer small class sizes, fast-adaptation to workspace needs, industry expert instructors, the opportunity to work with AI applications hands-on, and a fully online, self-paced, shorter term (11 weeks).

All faculty have industry experience and expertise in Marketing Science as well as mobile intelligence and will bring their knowledge and experience into the classroom. They are passionate about developing students for successfully careers in this growing field.

The Master of Marketing Science program at Saint Peter’s University offers numerous unique courses, designed to provide students with valuable insights that may not be able to take advantage of elsewhere:

• Courses with Google analytics Certification
• Hands-on experience with PowerBI and Tableau
• AI-concentration
• SEO hands-on with Semrush
• Digital Marketing Management with Hotspot

and many other digital marketing techniques