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Marketing MSc by Research, MPhil, PhD

Marketing MSc by Research, MPhil, PhD

Abertay University

Apply with Advent
Location

United Kingdom

Qualification

MSc by Research, MPhil, PhD

Fees

£13,750 (per year)

Duration

MSc by Research normally 1 year full-time, MPhil normally 2 years full-time, PhD normally 3 years full-time

Next intake

Spring, Autumn, Summer

Entry score

The minimum entry requirement for all our research degrees is an Upper Second Class Honours degree (or equivalent) at undergraduate level in an appropriate discipline and/or a Master’s degree. In some cases, appropriate professional or experiential learning may be considered in combination with a lower classification of Honours degree. English Language Requirements

Course Features:

  1. Research Focused 🔬: Emphasizes in-depth research in marketing, offering the opportunity to explore and contribute to cutting-edge knowledge in the field.
  2. Expert Supervision 👩‍🏫: Benefit from guidance and mentorship from experienced faculty who specialize in various marketing disciplines.
  3. Advanced Methodologies 🧪: Develop expertise in qualitative and quantitative research methods, tailored to your specific marketing research interests.
  4. Industry Insights 🌐: Engage with industry experts and gain practical insights through collaborations and networking opportunities.
  5. Flexible Study Options 🕒: Choose a study mode that fits your needs, whether full-time or part-time, to balance your research with other commitments.
  6. Research Resources 📖: Access state-of-the-art research facilities, libraries, and databases to support your academic work.

  1. Advanced Research Skills 🧠: Master sophisticated research techniques and methodologies to conduct original and impactful research in marketing.
  2. Theoretical Knowledge 📚: Gain a deep understanding of marketing theories, models, and frameworks, and apply them to real-world problems.
  3. Data Analysis 📊: Develop strong skills in analyzing and interpreting marketing data to generate insights and inform strategic decisions.
  4. Critical Thinking 🤔: Enhance your ability to critically evaluate marketing practices and research findings, contributing to academic and practical advancements.
  5. Innovative Solutions 💡: Create innovative solutions to contemporary marketing challenges, leveraging your research to address emerging trends and issues.
  6. Effective Communication 🗣️: Improve your ability to communicate research findings clearly and persuasively to academic, industry, and public audiences.
  7. Ethical Research Practices ⚖️: Adhere to ethical standards in conducting and presenting research, ensuring the integrity and credibility of your work.

These programs offer a comprehensive and supportive environment for pursuing advanced research in marketing, preparing you for a successful career in academia, industry, or consultancy! 🎓🚀

Choosing Abertay University for your Marketing MSc by Research, MPhil, or PhD offers several compelling reasons:

  1. Research Excellence 📚: Abertay University is renowned for its strong research focus, particularly in business and marketing. You’ll benefit from cutting-edge research facilities and a supportive environment for conducting innovative studies.
  2. Expert Faculty 👨‍🏫: Learn from a team of experienced academics and practitioners who are experts in various marketing fields. Their guidance will help you develop a robust research framework and deep insights into marketing strategies.
  3. Tailored Research Opportunities 🧩: Abertay provides flexibility to tailor your research project according to your interests and career goals. Whether you pursue a Marketing MSc by Research, MPhil, or PhD, you’ll have the freedom to explore topics that are most relevant to you.
  4. Industry Connections 🌐: Benefit from the university’s strong links with industry partners. These connections can provide valuable insights, data access, and networking opportunities to enhance your research and career prospects.
  5. Supportive Environment 🤝: Abertay offers a collaborative and supportive research environment, including access to dedicated research spaces, seminars, and workshops. You’ll be part of a vibrant academic community that fosters growth and development.
  6. Focus on Innovation 🚀: The university encourages innovative thinking and problem-solving. You’ll have the opportunity to work on cutting-edge marketing research that addresses current challenges and future trends.
  7. Career Development 🎯: Abertay is committed to supporting your career aspirations. The university provides career advice, mentoring, and opportunities to engage with potential employers, helping you build a successful career in marketing.
  8. Quality of Life 🌟: Located in Dundee, Abertay University offers a vibrant city environment with a high quality of life. Enjoy a welcoming community, affordable living, and a range of cultural and recreational activities.

Choosing Abertay University means immersing yourself in a dynamic research environment with expert support, industry connections, and opportunities for personal and professional growth.

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