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Marketing and Business Management BA (Hons)

Marketing and Business Management BA (Hons)

Abertay University

Apply with Advent
Location

United Kingdom

Qualification

Under Graduate(UG)

Fees

£15,000 (per year)

Duration

4 years (full-time)

Next intake

Autumn

Entry score

English Language Requirements

About the Course 📈

  • Program Focus: The Marketing and Business Management BA (Hons) course combines core principles of marketing with essential business management skills. It prepares students to understand and implement effective marketing strategies while managing business operations.
  • Core Areas:
    • Marketing Principles 📚: Study the fundamentals of marketing, including market research, consumer behavior, and brand management.
    • Business Strategy 🧩: Learn about strategic planning and how to develop and implement business strategies.
    • Digital Marketing 🌐: Explore the use of digital channels and tools in marketing, including social media, SEO, and online advertising.
    • Financial Management 💰: Understand financial principles, budgeting, and financial analysis.
    • Operations Management ⚙️: Gain insights into the management of business operations and processes.
    • Organizational Behavior 🧑‍🤝‍🧑: Study how individuals and groups behave within organizations and how to manage effectively.

  • 1. Understanding of Marketing Concepts 📊
    • Overview: Gain a solid understanding of marketing theories, principles, and practices.
    • Outcome: Ability to develop and execute effective marketing strategies and campaigns.
  • 2. Business Management Skills 🏢
    • Overview: Learn key business management skills, including strategic planning, operations management, and financial oversight.
    • Outcome: Proficiency in managing various aspects of a business and making informed decisions.
  • 3. Digital Marketing Expertise 🌐
    • Overview: Acquire skills in digital marketing techniques and tools.
    • Outcome: Ability to create and manage digital marketing campaigns and analyze their effectiveness.
  • 4. Analytical and Research Skills 🔍
    • Overview: Develop strong analytical skills to assess market trends, consumer behavior, and business performance.
    • Outcome: Capability to conduct market research and use data to inform marketing and business decisions.
  • 5. Effective Communication Skills 💬
    • Overview: Enhance your ability to communicate effectively in both written and verbal forms.
    • Outcome: Skills in presenting marketing ideas, reports, and business proposals clearly and persuasively.
  • 6. Strategic Thinking 🧠
    • Overview: Learn to think strategically about business and marketing challenges.
    • Outcome: Ability to develop and implement business strategies that align with organizational goals.
  • 7. Problem-Solving and Decision-Making 🛠️
    • Overview: Develop skills in identifying and solving business and marketing problems.
    • Outcome: Competence in making informed decisions and addressing complex issues in business contexts.
  • 8. Ethical and Responsible Practice 🌟
    • Overview: Understand the importance of ethical considerations and corporate responsibility in business and marketing.
    • Outcome: Commitment to ethical practices and responsible decision-making in marketing and business operations.

Career Opportunities 🚀

  • 1. Marketing Manager 📈
    • Role: Develop and oversee marketing strategies and campaigns to promote products or services.
  • 2. Business Development Manager 📊
    • Role: Identify growth opportunities and develop strategies to expand business operations.
  • 3. Digital Marketing Specialist 🌐
    • Role: Manage digital marketing efforts, including SEO, social media, and online advertising.
  • 4. Product Manager 📦
    • Role: Oversee the development and marketing of products, from conception to launch.
  • 5. Market Research Analyst 📊
    • Role: Conduct research and analyze market trends to help businesses make informed decisions.

The Marketing and Business Management BA (Hons) course equips students with a blend of marketing expertise and business management skills, preparing them for a variety of roles in the business world.

1. Innovative Curriculum 📚

  • Overview: The program offers a forward-thinking curriculum that integrates marketing principles with business management strategies.
  • Advantage: Gain a comprehensive understanding of both marketing and business management, equipping you with versatile skills for the modern business world.

2. Practical Experience Opportunities 🛠️

  • Overview: The course includes practical modules, live projects, and placements, allowing you to apply theoretical knowledge in real-world settings.
  • Advantage: Develop hands-on experience and build a portfolio that showcases your skills to future employers.

3. Industry Connections 🤝

  • Overview: Abertay University has strong links with industry professionals and businesses.
  • Advantage: Access networking opportunities, guest lectures, and industry insights that can enhance your career prospects.

4. Experienced Faculty 👨‍🏫👩‍🏫

  • Overview: Learn from faculty members with extensive experience in marketing and business management.
  • Advantage: Benefit from their expertise, industry knowledge, and professional networks to support your learning and career development.

5. Focus on Digital Marketing 🌐

  • Overview: The program emphasizes digital marketing strategies and technologies, reflecting the growing importance of digital media in business.
  • Advantage: Gain up-to-date skills in digital marketing tools and techniques, preparing you for a career in a rapidly evolving field.

6. Career Development Support 🚀

  • Overview: Access dedicated career services, including CV writing workshops, interview preparation, and job search support.
  • Advantage: Receive personalized guidance to help you secure internships and graduate roles in marketing and business management.

7. Dynamic Learning Environment 🌟

  • Overview: Study in a vibrant and supportive academic environment with access to modern facilities and resources.
  • Advantage: Enjoy a stimulating learning atmosphere that fosters creativity and collaboration.

8. Research-Led Teaching 🔍

  • Overview: Benefit from research-informed teaching that incorporates the latest trends and developments in marketing and business management.
  • Advantage: Stay ahead of industry changes and learn about emerging practices and theories.

9. Global Perspective 🌍

  • Overview: The program includes a global perspective on marketing and business practices, preparing you to work in an international context.
  • Advantage: Understand global market dynamics and cultural considerations, enhancing your ability to work in diverse business environments.

10. Exciting Location 🌆

  • Overview: Study in Dundee, known for its dynamic cultural scene and friendly atmosphere.
  • Advantage: Enjoy a vibrant student life in a city that supports both academic and personal growth.

Choosing Abertay University for your Marketing and Business Management BA (Hons) means benefiting from a well-rounded curriculum, practical experience, industry connections, and a supportive learning environment, all within an exciting and vibrant city.

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