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Management: Marketing (BA)

Management: Marketing (BA)

Webster University

Location

United States of America

Qualification

Under Graduate(UG)

Fees

$31,450

Duration

4 years

Next intake

Spring, Fall and Summer

Entry score

English language requirements (TOEFL, IELTS, Duolingo, Pearson, Cambridge Academic English, iTEP)

The Marketing core aims to equip students with a deep understanding of how the business environment and human behavior influence marketing strategies. The program includes:

  • Dynamic Impact Analysis: Study how external factors and human behavior shape marketing efforts πŸŒπŸ”
  • Effective Practices: Examine successful marketing practices and procedures πŸ“Š
  • Analytics: Learn the analytical techniques necessary for making impactful marketing decisions πŸ“‰πŸ’‘

Students will develop the skills to analyze marketing challenges and create strategies that resonate in a constantly evolving marketplace.

  • Students completing the Marketing core will be able to:
    • Acquire & Analyze Information: Effectively gather, evaluate, and analyze relevant data to make impactful strategic marketing decisions πŸ“ŠπŸ§ 
    • Manage Value Creation: Develop and assess marketing strategies and objectives to drive long-term success and build meaningful relationships πŸ’ΌπŸ”—
    • Demonstrate Personal Skills: Exhibit essential personal skills such as communication, personal brand management, ethics, and team management, crucial for success as a marketing manager πŸŒŸπŸ—£οΈ

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