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MA Marketing

Location

United Arab Emirates

Qualification

Under Graduate(UG)

Fees

AED 68,686

Duration

4 years

Next intake

September, January

Entry score

TOEFL 78 including reading 18, listening 17, speaking 19 and writing 21

The MA Marketing program at Heriot-Watt University Dubai is designed to equip students with advanced knowledge and skills in marketing theory and practice. This program emphasizes strategic marketing, digital marketing, and consumer behavior, providing a comprehensive understanding of the marketing landscape.

  • Analyze marketing theories and frameworks to solve complex business problems. 📊
  • Develop effective marketing strategies tailored to diverse markets and audiences. 📝
  • Utilize digital marketing tools and techniques to enhance brand visibility and engagement. 🌐
  • Conduct thorough marketing research to inform decision-making processes. 🔍
  • Understand consumer behavior and its implications for marketing strategies. 🛍️
  • Implement ethical marketing practices that consider social responsibility. 🤝
  • Work collaboratively in teams to create innovative marketing solutions. 🤝
  • Communicate marketing ideas effectively to stakeholders through presentations and reports. 📣

  • Global Reputation 🌍
    Heriot-Watt University is consistently ranked among the top universities globally, ensuring a quality education recognized worldwide.
  • Industry-Relevant Curriculum 📚
    The MA Marketing program is designed in collaboration with industry experts, equipping you with the latest trends and skills needed in the marketing field.
  • Diverse Learning Environment 🌈
    Experience a multicultural campus with students from various backgrounds, fostering a rich learning experience and networking opportunities.
  • Experienced Faculty 👩‍🏫
    Learn from experienced professors and industry practitioners who bring real-world insights into the classroom.
  • State-of-the-Art Facilities 🏫
    Benefit from modern facilities and resources that support your learning, including technology labs and collaborative spaces.
  • Networking Opportunities 🤝
    Connect with industry professionals through events, guest lectures, and internships, enhancing your career prospects.
  • Focus on Employability 💼
    The program emphasizes practical skills and real-world applications, preparing you for successful careers in various marketing roles.
  • Flexible Study Options
    Choose from full-time or part-time study options that fit your schedule, allowing you to balance work and study effectively.

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