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International Master in Marketing and Sales

International Master in Marketing and Sales

Rome Business School

Apply with Advent
Location

Italy

Qualification

Post Graduate(PG)

Fees

€ 8,900

Duration

1 year

Next intake

Autumn

Entry score

As a participant of the International Master in Marketing and Sales you will have the opportunity to acquire solid basic management skills and specialize in the desired field of Marketing and Sales. In particular, you will develop an in-depth knowledge of digital marketing to enrich corporate communication strategies and stand out as an innovative and responsible leader. With a growth-oriented mindset, you will be fully prepared to make an impact in the world and reach important career milestones.

  1. Understand the core Marketing Mix variables, frameworks, and tools as critical components in an integrated marketing management system.
  2. Develop an effective and consistent Strategic Marketing Plan leveraging the use of analytical frameworks in the strategic domains of market assessment and selection, positioning, differentiation, market entry/exit, and competitive environment.
  3. Demonstrate understanding of most relevant «inflection» points in existing international market trends such as de/globalization, digitalization, sustainability, climate change, and new technologies.
  4. Develop a consistent and well-integrated Sales Management Plan.
  5. Develop business leadership skills as an innovative, responsible, and ethical leader.

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