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International Master in Fashion Management

International Master in Fashion Management

Rome Business School

Apply with Advent
Location

Italy

Qualification

Post Graduate(PG)

Fees

€8,900

Duration

1 year

Next intake

October

Entry score

Embark on a new role in the fashion sector with the International Master in Fashion Management and gain knowledge of the successful strategy of ‘Made in Italy’ brand. The program features a strong focus on the world of fashion management, luxury management, fashion branding and communication strategies, fashion event management, and sales techniques with a number of activities and events organised during the learning path.

  1. Identify and develop effective managerial strategies: Gain insights into the operational dynamics of the fashion industry and learn to apply strategic management techniques to improve business outcomes.
  2. Understand production characteristics in Fashion and Luxury: Learn to identify and differentiate between the various production types, gaining a deep appreciation for the unique attributes and quality standards that define luxury fashion goods.
  3. Design and optimize multi-channel fashion marketing strategies: Evaluate and enhance strategies for the fashion system across offline, online, and integrated performance channels. This includes mastering advanced marketing, branding, and communication techniques to ensure a consistent and powerful brand presence in diverse media environments.

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