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International Master in Digital Marketing and Business Transformation

International Master in Digital Marketing and Business Transformation

Rome Business School

Apply with Advent
Location

Italy

Qualification

Post Graduate(PG)

Fees

€8,900

Duration

1 year

Next intake

Autumn

Entry score

Become a digital leader with our Master in Digital Marketing and Business Transformation, by developing knowledge and practical skills of digital platforms and channels, defining and integrating omni-chanel marketing strategies and management of digital performance through analytics. Become an expert in new emerging technologies and create innovative customer experiences to meet the ever-changing business and new market requirements.

  1. Demonstrate solid managerial core competencies, including business strategy & planning, project & operations management, and budget management.
  2. Navigate comfortably among different digital business models and foster digitized upgrade of the business they operate in.
  3. Optimize digital performance of own channels and plan successful digital media campaigns and content strategies.
  4. Master digital insights and analytics to take effective data-driven decisions.
  5. Effectively collaborate with colleagues, partners and external stakeholders to maximize business impact – and ECG impact – of their actions.

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