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International Marketing

International Marketing

Anglia Ruskin University

Apply with Advent
Location

United Kingdom

Qualification

Post Graduate(PG)

Fees

£17,700

Duration

1 year

Next intake

Spring

Entry score

You will need a first degree of 2:2 or above in a relevant subject, or a degree of 2.2 or above in any subject plus relevant experience. If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.5 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.

1. Global Insights 🌐: Dive into the complexities of marketing on a global scale, understanding how to navigate diverse markets and cultural differences.

2. Strategic Planning 🗺️: Learn how to develop and implement effective marketing strategies tailored to international markets, focusing on both traditional and digital approaches.

3. Consumer Behavior 👥: Study how international consumer behavior influences marketing decisions, including purchasing patterns, preferences, and cultural nuances.

4. Market Research 🔍: Master techniques for conducting market research and analysis to identify opportunities, trends, and challenges in global markets.

5. Brand Management 🏷️: Explore strategies for building and maintaining strong global brands, including positioning, messaging, and brand equity.

6. Digital Marketing 📱: Gain skills in digital marketing tactics and tools, such as social media, SEO, and online advertising, to effectively reach international audiences.

7. Cross-Cultural Communication 🌏: Develop the ability to communicate and negotiate effectively across different cultures, enhancing your global marketing skills.

8. Practical Experience 🎓: Engage in real-world projects and case studies to apply your knowledge and gain practical experience in international marketing scenarios.

9. Career Opportunities 🚀: Prepare for a wide range of careers in international marketing, including roles in multinational corporations, marketing agencies, and consulting firms.

Join the International Marketing course and equip yourself with the skills and knowledge to excel in the dynamic world of global marketing! 🌟📊

  1. Global Market Analysis 🌍: Develop the ability to analyze and understand global market dynamics, including cultural, economic, and political factors that impact international marketing strategies.
  2. Strategic Planning 📈: Create and implement effective international marketing strategies and plans that align with global market trends and organizational goals.
  3. Cross-Cultural Communication 🌐: Enhance skills in communicating and negotiating across different cultures, understanding diverse consumer behaviors, and adapting marketing messages for various international audiences.
  4. Market Entry Strategies 🚀: Identify and evaluate different market entry strategies, such as joint ventures, franchising, and direct investment, to successfully expand into international markets.
  5. International Branding 🏷️: Build and manage strong global brands by understanding brand positioning, equity, and adaptation to local markets.
  6. Digital Marketing Techniques 💻: Utilize digital marketing tools and platforms effectively in an international context, including social media, SEO, and online advertising.
  7. Ethical and Legal Considerations ⚖️: Understand and navigate the ethical and legal challenges in international marketing, including regulations, compliance, and corporate social responsibility.
  8. Market Research and Analysis 📊: Conduct comprehensive market research and data analysis to inform marketing decisions and strategies for international markets.
  9. Supply Chain and Logistics Management 🚚: Gain insights into managing international supply chains and logistics to ensure efficient delivery of products and services across borders.
  10. Adaptation and Innovation 💡: Adapt marketing strategies and innovate to meet the evolving demands and preferences of international consumers.

Master these outcomes to excel in the dynamic field of international marketing! 🌟📈

  1. Global Perspective 🌍
    Gain insights into international markets and strategies from a truly global viewpoint.
  2. Industry Connections 🤝
    Benefit from strong links with industry professionals and organizations for real-world experience and networking.
  3. Innovative Curriculum 📚
    Study a cutting-edge curriculum that combines theory with practical applications, preparing you for the global marketplace.
  4. Experienced Faculty 👩‍🏫
    Learn from expert lecturers who bring a wealth of knowledge and experience in international marketing.
  5. Career Opportunities 🚀
    Access to career services and placement opportunities that help you build a successful international marketing career.
  6. Vibrant Campus Life 🎉
    Enjoy a dynamic campus environment with a diverse student body and a range of extracurricular activities.
  7. Research Excellence 🔍
    Engage with groundbreaking research that shapes the future of international marketing.
  8. Supportive Learning Environment 🛠️
    Benefit from personalized support and resources to help you achieve your academic and career goals.

Choose Anglia Ruskin University and prepare to excel in the exciting field of international marketing! 🌐✨

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