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Integrated Strategic Communications (BA)

Integrated Strategic Communications (BA)

Webster University

Apply with Advent
Location

United States of America

Qualification

Under Graduate(UG)

Fees

$31,450

Duration

4 years

Next intake

Spring, Fall and Summer

Entry score

English language requirements (TOEFL, IELTS, Duolingo, Pearson, Cambridge Academic English, iTEP)

The Integrated Strategic Communications degree is tailored to blend advertising and public relations strategies seamlessly. Students gain expertise across various communication forms—traditional mass media, digital platforms, social media, and mobile media 📺📱. The curriculum emphasizes creative strategies, strategic writing, and data analytics to craft persuasive messaging 💬📊.

In today’s dynamic field, the boundaries between advertising and public relations have merged, requiring professionals who excel in content creation and message delivery across all media types:

  • Owned Media: Websites, social media channels, online blogs, and email campaigns 🌐✉️.
  • Earned Media: Online mentions, shared content, reposts, and reviews 📰🔄.
  • Paid Media: Traditional and online paid advertising 📈📰.

The program covers communication with diverse audiences including customers, stakeholders, employees, and partners. It prepares students to advance organizational goals through strategic, integrated messaging across all available channels 🚀.

Upon completing the Integrated Strategic Communications program, graduates will be able to:

  1. Analyze Communication Opportunities: Evaluate an organization’s strategic communication opportunities across owned, earned, and paid media channels 📊📈.
  2. Create Multi-Platform Programs: Develop marketing communication programs across various platforms to meet defined goals and measurable objectives, using strategies and tactics to engage specific target audiences 🎯📝.
  3. Act Strategically: Make informed decisions by weighing communication options and providing objective-based recommendations to address communication challenges and seize opportunities 🤔📈.
  4. Communicate Effectively: Utilize industry terminology, theories, data, best practices, and principles to present and support their work clearly and persuasively 🗣️📚.
  5. Demonstrate Professional Skills: Exhibit interpersonal and organizational skills for professionalism in project management, client relationships, portfolio development, presentations, and teamwork in executing and measuring strategic communication plans 🤝💼.

To earn the degree in Integrated Strategic Communications, students must fulfill the following requirements:

  • Required Credit Hours: 54 credit hours 📚
  • Global Citizenship Program Hours: Include applicable hours specific to this program 🌍
  • Electives: Additional credits needed to meet graduation requirements 🎓
  • Portfolio Review: Successful completion of a portfolio review to demonstrate competencies and skills 📂

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