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Global Master in Marketing

Global Master in Marketing

Rome Business School

Apply with Advent
Location

Italy

Qualification

Post Graduate(PG)

Fees

€14,500

Duration

1 year

Next intake

Autumn

Entry score

The Global Master in Marketing is designed to sharpen your skills and embrace change as the most effective way of generating competitive advantages with new technologies. Throughout the program you will look at new customer psychology and behaviors and leverage insights from marketing data analytics to design effective strategies. In addition, you will utilize digital platforms like Google Analytics and integrate small data with big data to enhance marketing communication campaigns, optimizing and personalizing customer profiles.

  1. Master the core Marketing Mix variables, frameworks, and tools as critical components in an integrated marketing management system.
  2. Develop an effective and consistent Strategic Marketing Plan leveraging the use of analytical frameworks in the strategic domains of market assessment and selection, positioning, differentiation, market entry/exit, and competitive environment.
  3. Demonstrate understanding of most relevant «inflection» points in existing international market trends such as de/globalization, digitalization, sustainability, climate change, and new technologies.
  4. Develop a Digital Marketing Plan leveraging big data platforms and new consumer psychology and behaviors.
  5. Develop business leadership skills as an innovative, responsible, and ethical leader.

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