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Global Master in Fashion and Luxury Management

Global Master in Fashion and Luxury Management

Rome Business School

Location

Italy

Qualification

Post Graduate(PG)

Fees

€16,000

Duration

1 year

Next intake

October

Entry score

The Master in Fashion and Luxury Management is aimed at professionals who are seeking to learn the concept of the Italian luxury style and ‘Made in Italy’ fashion tradition in the middle of all the action, Rome.

Accelerate your professional career with a program structured to provide you with core knowledge in management, the fundamentals of operating in the fashion and luxury industry, and a focus on new technology.

  1. Understand the Fashion and Luxury market from a business, creative and sociological point of view, and use your knowledge to develop an effective brand strategy with a successful execution.
  2. Develop a Brand in terms of Reputation, Appeal, Desirability, Sales, and Profit in a variety of Luxury and Fashion industries like jewelry, watches, accessories, fashion, and leisure by understanding the brand’s key drivers, organization models, and communication tools.
  3. Focus on the Brand Image to create a distinctive proposition that makes a brand successful and relevant for luxury customers. In addition, you will produce an effective communication strategy and holistic plan.
  4. Interact with each of the key management departments like Marketing, Retail, Digital, Communication, PR, Style by understanding the different roles and responsibilities within a organization.
  5. Evaluate the requirements of a distribution strategy, in relation to retail, wholesale, e-Commerce, and apply adequate strategies to develop each of the channels to fruition.

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