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Executive Master in Marketing & Sales

Executive Master in Marketing & Sales

Rome Business School

Apply with Advent
Location

Italy

Qualification

Post Graduate(PG)

Fees

€8,900

Duration

1 year

Next intake

October

Entry score

The Executive Master in Marketing and Sales offers excellent training, career services, networking and many other benefits for professional and personal development. This Master is particularly suitable for professionals and intermediate managers who intend to strengthen and update their skills in the sector (marketing & sales management, international marketing and sales, digital marketing and sales) for the purpose of a managerial or entrepreneurial career development.

Rome Business School’s Executive Master in Marketing and Sales is the only Master in Marketing, in the specialised executive category, to have received accreditation from ASFOR: the most important Italian Association for Managerial Training.

ASFOR has assessed the structure, organisation, quality, preparation of teachers and the impact of the Career Service on students’ professional development.

  1. The student will be able to demonstrate effective communication skills, both in presenting ideas and sales strategies, and in managing customer relationships and negotiating sales agreements.
  2. The student will develop an innovative perspective in the field of sales, seeking new opportunities and adopting creative approaches to address market challenges.
  3. They will develop an innovative perspective in the field of sales, seeking new opportunities and adopting creative approaches to address market challenges.
  4. The student will adapt to changes in the sales context, showing flexibility and a capacity for continuous learning to tackle emerging challenges and seize opportunities. Additionally, they will acquire effective communication skills in presenting marketing strategies and crafting persuasive marketing content, adapting to different target audiences.
  5. The student will understand the ethical implications of marketing, including corporate social responsibility, the truthfulness of marketing communications, and the correctness of segmentation and targeting.

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