Digital Marketing Strategy (M.Sc)

The M.Sc. in Digital Marketing Strategy is designed to provide students with the knowledge and tools required to become a highly skilled digital marketing strategist. Students will learn about digital design, the user experience, and how to plan and implement digital strategies.

The course focuses on how different companies do business in a digital world, coupled with a strong industry and partnership approach. A variety of leading digital companies are represented by expert guest speakers and faculty, including multinational companies such as Google, Facebook, Twitter, HubSpot and Microsoft. With the European headquarters of such companies situated nearby, students have the opportunity to visit them on company trips and learn how to master specific platforms such as Google Ads, Analytics, Facebook Insights and HubSpot tools.