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Digital Marketing and e-Business MSc

Digital Marketing and e-Business MSc

Abertay University

Apply with Advent
Location

United Kingdom

Qualification

Post Graduate(PG)

Fees

£17,000

Duration

12 months (Sep start) or 16 months (Jan start)

Next intake

Spring and Autumn

Entry score

English Language Requirements

The MSc in Digital Marketing and e-Business at Abertay University is designed to equip you with the skills and knowledge needed to excel in the digital economy. This course blends theoretical insights with practical skills, focusing on the latest trends and technologies in digital marketing and online business.

Key Highlights:

  • Comprehensive Curriculum 📚: Covers digital marketing strategies, e-business models, data analytics, and more.
  • Industry-Relevant Projects 📊: Engage in real-world projects and case studies to apply what you learn.
  • Advanced Tools and Techniques 🛠️: Gain hands-on experience with cutting-edge digital marketing tools and platforms.
  • Networking Opportunities 🌐: Connect with industry professionals and potential employers through guest lectures and events.

By the end of the course, you’ll be able to:

  1. Develop and Implement Strategies 📈: Create effective digital marketing strategies and e-business models tailored to various industries.
  2. Analyze Data and Trends 📊: Use data analytics to understand market trends, customer behavior, and campaign performance.
  3. Manage Digital Campaigns 💻: Plan, execute, and manage digital marketing campaigns across multiple platforms.
  4. Utilize Advanced Tools 🛠️: Proficiently use digital marketing tools and technologies for optimization and innovation.
  5. Evaluate Business Performance 📈: Assess the effectiveness of digital marketing and e-business strategies through key performance indicators (KPIs).
  6. Adapt to Emerging Trends 🔍: Stay ahead of the curve by adapting to new trends and technologies in digital marketing and e-business.

Get ready to transform your career and make a mark in the digital world with Abertay’s MSc in Digital Marketing and e-Business! 🚀💼

Choosing Abertay University for your Digital Marketing and e-Business MSc? Here’s why it’s a great pick! 🌟

  1. Cutting-Edge Curriculum 📚: Dive into the latest trends and tools in digital marketing and e-business, designed to keep you ahead in a fast-paced industry.
  2. Expert Faculty 👩‍🏫👨‍🏫: Learn from industry professionals and experienced academics who bring real-world insights and up-to-date knowledge to your studies.
  3. Hands-On Experience 🛠️: Gain practical skills through live projects, case studies, and internships that prepare you for the real world.
  4. Innovative Facilities 🏢: Access state-of-the-art technology and resources, including digital labs and software, to enhance your learning experience.
  5. Strong Industry Links 🤝: Benefit from Abertay’s connections with leading businesses and digital marketing experts, opening doors for networking and career opportunities.
  6. Vibrant Student Life 🎉: Enjoy a dynamic campus environment with various clubs, events, and activities to enrich your university experience.
  7. Beautiful Location 🌆: Study in Dundee, a city known for its friendly vibe and stunning riverside views, providing a great backdrop for your academic journey.

Choose Abertay University and set yourself up for success in the digital world! 🚀📈

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