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Digital Marketing

Digital Marketing

Anglia Ruskin University

Apply with Advent
Location

United Kingdom

Qualification

Under Graduate(UG)

Fees

Degree apprenticeships are fully funded by your employer and the Government

Duration

4 years

Next intake

Spring, Autumn

Entry score

Employment in a suitable role on a permanent contract with a minimum of 30 hours per week Employer support to undertake this course Confirmed eligibility to be funded as an apprentice as set out within the ESFA’s Funding Rules A completed Skills Scan and Initial Assessment discussion Evidence of Level 2 qualifications in 3 subjects including Maths and English e.g. GCSEs at Grade C/4 or above, Functional Skills, or ESFA-approved equivalents, Evidence of Level 3 study, for example, A Levels, BTEC, or equivalent.

📚 Course Overview

Dive into the dynamic field of Digital Marketing with a comprehensive course designed to equip you with the skills and knowledge needed to excel in today’s digital landscape. This course covers everything from fundamental marketing principles to advanced digital strategies.

🗂️ Key Modules

  • Digital Marketing Fundamentals 📈: Learn the core principles of digital marketing, including SEO, PPC, and content marketing.
  • Social Media Strategy 📱: Master the art of engaging audiences through various social media platforms.
  • Data Analytics & Insights 📊: Analyze digital metrics to drive informed marketing decisions.
  • Content Creation & Management ✍️: Develop compelling content strategies that resonate with target audiences.
  • E-commerce Marketing 🛒: Explore strategies for driving sales and improving customer experiences in the online marketplace.

  1. Strategic Digital Marketing Skills 🧠💼:
    • Develop and implement effective digital marketing strategies aligned with business objectives.
    • Understand how to use various digital channels to maximize reach and engagement.
  2. Expertise in Digital Tools & Techniques 🛠️📊:
    • Proficiently use industry-standard tools for SEO, PPC, email marketing, and social media management.
    • Gain hands-on experience with analytics platforms to measure and optimize campaign performance.
  3. Data-Driven Decision Making 📈🔍:
    • Analyze digital marketing metrics and KPIs to inform and refine strategies.
    • Use data insights to drive marketing decisions and improve ROI.
  4. Content Creation & Management ✍️📱:
    • Craft compelling content tailored to different platforms and audiences.
    • Manage content calendars and execute content strategies effectively.
  5. Social Media Mastery 🌐📲:
    • Design and manage social media campaigns that engage and grow audiences.
    • Leverage social media analytics to assess performance and adjust strategies.
  6. E-commerce & Online Sales Strategies 🛒💡:
    • Develop strategies to boost online sales and enhance user experience on e-commerce platforms.
    • Understand consumer behavior and apply insights to optimize the online shopping journey.
  7. Creative Problem Solving 💡🔧:
    • Address marketing challenges with innovative solutions and creative thinking.
    • Adapt strategies to meet evolving market trends and consumer needs.
  8. Ethical and Legal Considerations ⚖️🛡️:
    • Understand and apply best practices in digital marketing with a focus on ethical considerations and legal compliance.
  9. Professional Development 🏆🌟:
    • Build a professional portfolio showcasing your skills and projects.
    • Network with industry professionals and gain insights into career opportunities in digital marketing.

These outcomes ensure you’re well-prepared to excel in the ever-evolving field of digital marketing, equipped with both strategic insight and practical skills. 🚀📈

  1. Expert Faculty 👨‍🏫👩‍🏫: Learn from industry professionals and academic experts who bring real-world experience into the classroom.
  2. Cutting-Edge Curriculum 📚💻: Stay ahead with a curriculum that covers the latest trends, tools, and technologies in digital marketing.
  3. Hands-On Experience 🎓🛠️: Gain practical experience through live projects, internships, and case studies to build your portfolio.
  4. State-of-the-Art Facilities 🏢🔬: Benefit from modern labs and digital resources designed to enhance your learning experience.
  5. Networking Opportunities 🌐🤝: Connect with industry leaders and peers through seminars, workshops, and events.
  6. Global Perspective 🌍🗣️: Understand digital marketing strategies that work across different markets and cultures.
  7. Supportive Environment 🤗🏆: Enjoy a supportive community with personalized career guidance and academic support.
  8. Career Ready 💼🚀: Graduate with the skills and confidence to launch your career in the fast-paced digital marketing world.

Choose Anglia Ruskin University and turn your passion for digital marketing into a successful career! 🌟📊

Upon successful completion you’ll gain accreditation with the Institute of Data and Marketing (IDM). The IDM is a world-renowned Institute offering relevant, practical learning, and professional qualifications. Accreditation of this course recognises that the syllabus is approved by the Institute and offers you the opportunity to take an additional IDM Certificate qualification.

The degree is also accredited by the Chartered Institute of Marketing (CIM) which offers additional membership benefits beyond graduation.

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