Digital Anthropology MSc

The Digital Anthropology MSc is the first of its kind: placing digital technologies, platforms and practices in social and cultural, and comparative context. Based in one of the largest and most comprehensive anthropology departments in the UK, students study core anthropological theories (including kinship, materiality/immateriality and embodiment) with emphasis on their relevance for understanding digital culture. A strong emphasis on research and ethnographic methods allows students to gain skills in digital ethnography, social media analytics, social data analysis, mapping, digital design, user research methodologies and applied digital anthropology. Overall, students develop an understanding of digital cultures through the ethnographic study of their social and regional impact in a global and comparative context, as well as a critical understanding of their imbrication with other cultural and social systems and are able to develop this knowledge base in the context of a wide range of different career pathways and applications.