Enjoy Complimentary Career Counselling Claim Now!

Follow Us On :

Consumer Psychology

Consumer Psychology

Anglia Ruskin University

Apply with Advent
Location

United Kingdom

Qualification

Post Graduate(PG)

Fees

£18,600

Duration

1 year

Next intake

Fall

Entry score

IELTS (Academic) Overall 6.5 with 5.5 in each of the four language skills (listening, speaking, reading and writing) TOEFL iBT 88 overall with 17 in Writing and Listening, 18 in Reading and 20 in Speaking Pearson PTE Academic 61 overall with 59 in each of the four language skills (listening, speaking, reading and writing)

Overview: The Consumer Psychology course at Anglia Ruskin University delves into the fascinating study of how consumers think, feel, and make decisions. This program is designed to blend psychological theories with practical applications, preparing you for a dynamic career in marketing, research, and consultancy.

Key Features:

  1. Comprehensive Curriculum 📚:
    • Core Modules: Explore consumer behavior, psychological theories, and market research techniques.
    • Specialist Topics: Dive into subjects like digital marketing psychology, brand perception, and consumer decision-making processes.
  2. Hands-On Learning 💡:
    • Practical Experience: Engage in real-world projects, case studies, and internships to apply your knowledge in practical settings.
    • Research Opportunities: Conduct your own research and contribute to ongoing studies in consumer psychology.
  3. Expert Faculty 🧠:
    • Experienced Tutors: Learn from professors who are experts in consumer psychology and related fields. Benefit from their insights and research expertise.
  4. State-of-the-Art Facilities 🏢:
    • Modern Labs: Utilize advanced facilities and tools for conducting psychological experiments and market research.
  5. Career Preparation 🚀:
    • Industry Links: Build connections with industry professionals and gain insights into the latest trends and practices in consumer psychology.
    • Career Support: Receive guidance and support to help you transition from academia to the professional world.
  6. Global Perspective 🌍:
    • International Focus: Understand consumer behavior from a global viewpoint, preparing you for a career in a diverse, interconnected market.

Career Opportunities: Graduates of the Consumer Psychology course can pursue careers in:

  • Marketing & Advertising: Develop strategies based on consumer insights.
  • Market Research: Analyze consumer trends and behaviors.
  • Consultancy: Advise businesses on consumer psychology and marketing strategies.

Embark on a journey to understand what drives consumer choices and how to leverage this knowledge in the business world with Anglia Ruskin University’s Consumer Psychology course! 🌟

  1. Understanding Consumer Behavior 🛍️: Gain insights into how consumers make purchasing decisions, including the psychological and emotional factors that influence their choices.
  2. Analyzing Market Trends 📈: Develop the skills to analyze and interpret market trends and consumer data to forecast future behavior and preferences.
  3. Applying Psychological Theories 🧠: Utilize psychological theories and models to design effective marketing strategies and campaigns.
  4. Conducting Research 🔬: Learn how to design and conduct research studies, including surveys, experiments, and data analysis, to gather valuable consumer insights.
  5. Enhancing Communication Skills 🗣️: Improve your ability to communicate findings and recommendations clearly and persuasively to stakeholders and clients.
  6. Evaluating Consumer Responses 📊: Assess and evaluate consumer responses to different marketing strategies and campaigns, and adjust tactics accordingly.
  7. Ethical Considerations ⚖️: Understand and apply ethical principles in the study and practice of consumer psychology, ensuring respectful and responsible engagement with consumers.
  8. Strategic Thinking 🧩: Develop strategic thinking skills to create and implement consumer-centric strategies that align with business objectives and drive growth.

By mastering these outcomes, you’ll be equipped to analyze and influence consumer behavior effectively, paving the way for success in various roles within marketing, research, and consultancy. 🚀

  1. Cutting-Edge Curriculum 📚: Dive into a comprehensive program that combines psychological theories with practical consumer insights. Learn how consumers think, feel, and make decisions!
  2. Expert Faculty 🧠: Study under experienced professors who are leaders in the field of consumer psychology. Get insights from their research and real-world experience.
  3. State-of-the-Art Facilities 🏢: Benefit from modern labs and tools designed for psychology research. Conduct experiments and gather data with advanced technology.
  4. Practical Experience 💼: Gain hands-on experience through internships and real-world projects. Apply your knowledge to solve actual consumer behavior challenges.
  5. Global Perspective 🌍: Explore consumer psychology from an international viewpoint, preparing you for a career in a globalized market.
  6. Supportive Community 🤝: Join a vibrant student community and network with peers who share your passion for consumer psychology. Enjoy personalized support and guidance throughout your studies.
  7. Career Opportunities 🚀: Open doors to diverse career paths in marketing, research, and consultancy. Prepare for a successful career with a degree that’s respected by employers.

Choose Anglia Ruskin University and turn your passion for consumer psychology into a rewarding career! 🌟

    Advent will not share your details with others without your permission

    Join Our Newsletter