Business Analytics (MS)

Business analytics is the process of transforming data into insights to improve business decisions. The MS in Business Analytics focuses on developing and applying analysis and analytics skills to fulfill significant needs in the Business and Marketing field. Data understanding, data visualization, and descriptive and predictive modeling are some of the tools used to create insights from data in the business context. Students will integrate business concepts as well as key methods and tools available for modeling, analysis, and solving challenging problems involving business and marketing data.