BSc (Hons) Psychology and Marketing

The BSc (Hons) Psychology and Marketing program at Heriot-Watt University Dubai is a unique interdisciplinary course designed for students interested in understanding human behavior and its influence on marketing strategies. This program merges the principles of psychology with marketing, offering students insights into consumer behavior, decision-making, and the psychological factors that shape purchasing habits.

Through a combination of theoretical study and practical experience, students will gain a comprehensive understanding of psychological concepts, marketing tools, and techniques used in the industry. This course prepares graduates for a range of careers in marketing, advertising, market research, and beyond, equipping them with a strong foundation in understanding and influencing customer behavior.

• 🌍 Global Reputation: Heriot-Watt University is renowned worldwide for its academic excellence and innovative teaching approaches.
• 🎓 High-Quality Education: You’ll receive a UK-accredited degree recognized globally, opening up international career opportunities.
• 💡 Interdisciplinary Focus: The unique combination of psychology and marketing prepares you with diverse skills for a dynamic career.
• 🌟 Industry Connections: Benefit from the university’s strong links to businesses, offering real-world insights and networking opportunities.
• 💼 Career-Ready Graduates: The program is designed to ensure you’re equipped with the skills and knowledge demanded by employers in both psychology and marketing fields.
• 🏙️ Prime Location: Study in Dubai, a global hub for business and innovation, offering vast internship and job opportunities.
• 👩‍🏫 Expert Faculty: Learn from experienced academics and industry professionals who bring cutting-edge research and real-world expertise to the classroom.
• 🤝 Supportive Learning Environment: Small class sizes, personalized support, and diverse student community ensure a holistic educational experience.
• 🔬 Research Opportunities: Get involved in research projects, exploring the intersection of psychology and marketing to solve real-world problems.