Branding and Marketing Communication MSc

Course Design:

• Diverse Learning Approaches: Recognizes various learning styles and methods, accommodating different preferences in the student community.
• Hands-On Focus: Emphasizes practical experience and critical reflection on brand building concepts and narratives.

Key Learning Areas:

1. Branded Content Design:
   • Learn to create effective and compelling branded content across traditional and diverse digital media platforms.
2. Transferable Skills:
   • Develop skills for both collaborative and independent work, facilitating a smooth transition from academic study to professional practice.
3. Critical Evaluation:
   • Acquire the ability to critically assess complex situations, write analytically, synthesize information from multiple sources, and formulate well-justified solutions to marketing challenges.

Career Preparation:

• Career Opportunities: Prepare for various roles, including:
  • Marketing Manager
  • Brand or Creative Consultant
  • Analyst
  • Researcher
  • Entrepreneur
• Specialized Knowledge: Gain both general and specialized knowledge to start and advance your career in brand building and marketing.

This course equips you with the advanced skills and understanding necessary for effective brand management and content creation, preparing you for a successful career in the marketing and media sectors.

1. The Alumni Postgraduate Award

2. The Commonwealth Scholarship

3. The Chevening Scholarship

4. The European Academic Awards

5. Regional or International Merit Award