Bachelor of Digital Enterprise

The Bachelor of Digital Enterprise is a flexible, cutting-edge degree that combines management, marketing and information technology. It will give you a powerful, modern skillset in today’s competitive, global business environment.

During the course, you’ll combine practical and theory-based learning to develop knowledge and skills in:

• global management and marketing
• social and mobile aspects of business
• digital product innovation and development
• data and business analytics.

This focused combination of skills will equip you to strategically design and manage successful businesses, and give you a unique professional advantage.

You’ll have the flexibility to tailor your studies to suit your goals. In addition to studying an important set of core subjects, you’ll choose from a wide range of elective subjects in business and IT.