Bachelor of Arts in Mass Communication – Strategic Communication Concentration

Course Overview

1. Fundamentals of Media Production : Learn the basics of video, audio, and multimedia production techniques.
2. Digital Media Skills : Develop proficiency in digital editing, graphic design, and animation to create engaging content.
3. Broadcasting Techniques : Explore the principles of television and radio broadcasting, including scripting and storytelling.
4. Film Studies : Analyze cinematic techniques and film history to understand storytelling through visual media.
5. Media Ethics and Law : Study the legal and ethical considerations in media production and communication.
6. Content Creation : Engage in practical workshops focused on writing and producing content for various platforms.
7. Social Media Strategies : Learn how to leverage social media for communication and marketing in a digital age.
8. Collaborative Projects : Work on team-based projects that simulate real-world media production environments.
9. Internship Opportunities : Gain hands-on experience through internships with media organizations, enhancing your practical skills.
10. Capstone Project : Conclude your studies with a comprehensive project that showcases your skills and creativity in media production.

Skills Developed

• Creative Thinking : Enhance your ability to generate innovative ideas and concepts.
• Technical Proficiency : Acquire the technical skills needed for various media production tools and software.
• Team Collaboration : Learn to work effectively in teams, a crucial aspect of media production.
• Communication Skills : Improve your verbal and written communication skills for diverse audiences.

Career Opportunities

• Media Producer : Create and manage media content for different platforms.
• Broadcast Journalist : Report and present news stories through various media channels.
• Film Director : Oversee the creative aspects of film production.
• Digital Content Creator : Produce engaging content for social media and online platforms.

Embarking on this course prepares you for an exciting career in the dynamic field of media production!

1. Cutting-edge Facilities : The university boasts modern studios and labs equipped with the latest technology, allowing you to gain hands-on experience in media production.
2. Expert Faculty : Learn from experienced professionals and academics who bring real-world insights and expertise to the classroom.
3. Diverse Curriculum : The program covers various aspects of media production, including film, television, radio, and digital media, providing a well-rounded education.
4. Networking Opportunities : Abu Dhabi University has strong connections with industry professionals and organizations, helping you build a valuable network for internships and job placements.
5. Cultural Exposure : Studying in a vibrant, multicultural environment enhances your understanding of global media trends and practices.
6. Creative Environment : The university encourages creativity and innovation, allowing you to explore your unique voice and vision in media production.
7. Career Support : The university offers robust career services, including resume workshops, interview preparation, and job placement assistance.
8. Community Engagement : Participate in projects and initiatives that benefit the local community, enhancing your practical experience and social responsibility.
9. Flexible Learning Options : With various study modes, including full-time and part-time options, you can tailor your education to fit your lifestyle.
10. Strong Alumni Network : Join a community of successful graduates who can offer mentorship and career guidance as you enter the workforce.

Choosing Abu Dhabi University means investing in a comprehensive education that prepares you for a successful career in media production!