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Bachelor of Arts in Mass Communication (English)

Bachelor of Arts in Mass Communication (English)

Abu Dhabi University

Location

United Arab Emirates

Qualification

Under Graduate(UG)

Fees

AED 130,620

Duration

4 years

Next intake

Spring, Summer, Fall, Winter

Entry score

TOEFL IBT 61, TOEFL CBT 173

  • Course Focus 🎤📝: The program covers essential media and communication skills, including journalism, public relations, digital media, and broadcasting.
  • Core Subjects 📚🎬: You’ll study topics like media ethics, communication theory, digital media production, advertising, and media writing, helping you master both traditional and modern media.
  • Practical Training 🎥💻: Hands-on experience in ADU’s media labs and studios with access to cutting-edge equipment for film, radio, and digital content creation.
  • Communication Skills 🗣️🌍: Develop strong English communication skills, while understanding the cultural and global contexts of mass communication.
  • Internships 💼✨: Opportunities to gain real-world experience through internships with media companies, PR agencies, or broadcasting networks.
  • Career Paths 🎯🎙️: Prepares you for careers in journalism, public relations, digital marketing, broadcasting, and content creation.
  • Engaging Projects 📰📱: Engage in projects like social media campaigns, news reporting, and multimedia storytelling to build a professional portfolio.

Here are the key learning outcomes for the Bachelor of Arts in Mass Communication (English) at Abu Dhabi University:

  1. 📰 Media Literacy: Understand the role and influence of media in society, critically analyzing various media messages.
  2. 🗣️ Effective Communication: Develop strong oral and written communication skills across different platforms and media.
  3. 🎬 Technical Proficiency: Gain hands-on experience with media production tools such as video editing, broadcasting, and digital content creation.
  4. 🌍 Cultural Awareness: Apply communication strategies that respect cultural diversity, adapting to global media environments.
  5. 🔍 Research Skills: Conduct research in mass communication, using various methods to gather and analyze data.
  6. 🧠 Critical Thinking: Develop problem-solving skills by evaluating media content, ethical dilemmas, and communication challenges.
  7. 🎯 Strategic Communication: Master the art of crafting messages for specific audiences, purposes, and contexts in marketing, PR, and journalism.
  8. 🌟 Ethical Awareness: Understand and apply ethical standards in media and communication practices, promoting responsible journalism and media content creation.

Here are a few reasons why Abu Dhabi University might be a great choice for pursuing a Bachelor of Arts in Mass Communication (English):

  1. 🎓 Quality Education: ADU offers an accredited program designed to provide you with comprehensive knowledge in media, journalism, and communication.
  2. 🌍 International Environment: Diverse student body and faculty, fostering global perspectives on media and communication.
  3. 🎥 Modern Facilities: State-of-the-art studios and media labs to give you hands-on experience in production and broadcasting.
  4. 💼 Career Opportunities: Strong industry connections help students find internships and jobs in media and communications.
  5. 🌟 Reputation: ADU is one of the top universities in the UAE, known for its academic excellence and vibrant campus life.
  6. 🗣️ Bilingual Advantage: The program is in English, giving you the language skills to work in global media markets.

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