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About the course

Course Focus : The program covers essential media and communication skills, including journalism, public relations, digital media, and broadcasting.
Core Subjects : You’ll study topics like media ethics, communication theory, digital media production, advertising, and media writing, helping you master both traditional and modern media.
Practical Training : Hands-on experience in ADU’s media labs and studios with access to cutting-edge equipment for film, radio, and digital content creation.
Communication Skills : Develop strong English communication skills, while understanding the cultural and global contexts of mass communication.
Internships : Opportunities to gain real-world experience through internships with media companies, PR agencies, or broadcasting networks.
Career Paths : Prepares you for careers in journalism, public relations, digital marketing, broadcasting, and content creation.
Engaging Projects : Engage in projects like social media campaigns, news reporting, and multimedia storytelling to build a professional portfolio.

Learning outcomes

Here are the key learning outcomes for the Bachelor of Arts in Mass Communication (English) at Abu Dhabi University:

Media Literacy: Understand the role and influence of media in society, critically analyzing various media messages.
Effective Communication: Develop strong oral and written communication skills across different platforms and media.
Technical Proficiency: Gain hands-on experience with media production tools such as video editing, broadcasting, and digital content creation.
Cultural Awareness: Apply communication strategies that respect cultural diversity, adapting to global media environments.
Research Skills: Conduct research in mass communication, using various methods to gather and analyze data.
Critical Thinking: Develop problem-solving skills by evaluating media content, ethical dilemmas, and communication challenges.
Strategic Communication: Master the art of crafting messages for specific audiences, purposes, and contexts in marketing, PR, and journalism.
Ethical Awareness: Understand and apply ethical standards in media and communication practices, promoting responsible journalism and media content creation.

Why choose Abu Dhabi University for Bachelor of Arts in Mass Communication (English)?

Here are a few reasons why Abu Dhabi University might be a great choice for pursuing a Bachelor of Arts in Mass Communication (English):

Quality Education: ADU offers an accredited program designed to provide you with comprehensive knowledge in media, journalism, and communication.
International Environment: Diverse student body and faculty, fostering global perspectives on media and communication.
Modern Facilities: State-of-the-art studios and media labs to give you hands-on experience in production and broadcasting.
Career Opportunities: Strong industry connections help students find internships and jobs in media and communications.
Reputation: ADU is one of the top universities in the UAE, known for its academic excellence and vibrant campus life.
Bilingual Advantage: The program is in English, giving you the language skills to work in global media markets.

Bachelor of Arts in Mass Communication (English)