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Bachelor, BA Degree in International Hospitality Marketing Management

Bachelor, BA Degree in International Hospitality Marketing Management

HTMi

Apply with Advent
Location

Switzerland

Qualification

Under Graduate(UG)

Fees

25,000 CHF

Duration

20 Weeks

Next intake

Fall and Spring

Entry score

Required English level by interview / HTMi test or have TOEFL 550 or IELTS 6 or equivalent HTMi English Placement Test Score.

This programme is a specialisation in International Hospitality Marketing Management 🌍📈, designed to equip students with essential skills and knowledge for thriving in global hotel and tourism sectors. It focuses on:

  • Comprehensive Skillset: Combining an understanding of a range of practical, theoretical, and personal skills required for professional management roles within various international hotel and tourism organisations 🌏🏨.
  • Strategic Processes: Synthesising strategic, human resource, and marketing processes of a commercial hospitality enterprise, considering the global nature of the business 📊🤝🌍.
  • Professional Attitude: Cultivating a professional management attitude by nurturing corporate culture and social responsibility to add value to an organisation 🌟🌱.
  • Critical Analysis: Confidently debating, researching, and synthesising theories related to hospitality marketing management 🗣️🔍📚.

  • Comprehensive Management Skills: Combine an understanding of practical, theoretical, and personal skills required for professional management roles within a variety of international hotel and tourism organisations 🌏🏨.
  • Strategic Integration: Synthesise strategic, human resource, and marketing processes of a commercial hospitality enterprise within the global business context 📈🤝🌍.
  • Professional Management Attitude: Cultivate a professional management attitude by nurturing corporate culture and social responsibility to add value to an organisation 🌟🌱.
  • Debate and Research: Confidently debate, research, and synthesise theories related to hospitality marketing management 🗣️🔍📚.

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