BA (Hons) Business Management (Marketing)

Course Overview 📚

1. Curriculum 📈
   The course covers a wide range of topics essential for a career in business management and marketing. Key areas include:
   • Marketing Principles: Understand the fundamentals of marketing, including market research, consumer behavior, and brand management.
   • Digital Marketing: Explore digital tools and strategies for effective online marketing, including social media and content marketing.
   • Strategic Management: Learn how to develop and implement strategies to drive business success.
   • Financial Management: Gain insights into financial planning, budgeting, and analysis.
2. Practical Experience 💼
   • Industry Placements: Get hands-on experience through placements with businesses, allowing you to apply what you’ve learned in real-world settings.
   • Live Projects: Work on live projects and case studies that mirror actual business challenges and opportunities.
3. Skills Development 🧠
   • Leadership and Management: Develop key leadership skills to manage teams and projects effectively.
   • Communication: Enhance your ability to communicate ideas clearly and persuasively in both written and verbal formats.
   • Analytical Skills: Learn to analyze market data and business trends to make informed decisions.
4. Facilities and Resources 🏢
   • State-of-the-Art Facilities: Utilize modern facilities such as digital marketing labs and multimedia resources.
   • Support Services: Benefit from academic support, career counseling, and personal development services.
5. Career Opportunities 🚀
   • Diverse Careers: Prepare for careers in various fields including marketing, advertising, public relations, and business management.
   • Industry Connections: Leverage the university’s strong industry links to secure internships and job placements.
6. Global Perspective 🌍
   • International Focus: Gain insights into global marketing strategies and practices, preparing you to work in an international context.
7. Student Experience 🎓
   • Vibrant Campus Life: Enjoy a dynamic student life in Dundee, a city known for its growing business scene and cultural vibrancy.

By the end of the course, you’ll have a solid foundation in business management and specialized skills in marketing, ready to embark on a successful career in the dynamic world of business.

Choosing Abertay University for a BA (Hons) Business Management (Marketing) degree offers several compelling benefits:

1. Innovative Marketing Focus 📈
   The program emphasizes modern marketing strategies, digital tools, and consumer behavior insights, equipping you with skills to thrive in a dynamic market.
2. Industry-Relevant Curriculum 💼
   Learn through a curriculum designed with input from industry experts, ensuring that you gain practical and up-to-date knowledge relevant to today’s business environment.
3. Hands-On Experience 🛠️
   Engage in real-world projects, internships, and live briefs that provide practical experience and build your professional network.
4. State-of-the-Art Facilities 🏢
   Access cutting-edge resources, including specialized marketing labs and digital media tools, to enhance your learning experience.
5. Personalized Support 🤝
   Benefit from small class sizes and individualized attention from experienced lecturers, helping you to achieve your academic and career goals.
6. Strong Industry Connections 🌐
   Leverage Abertay’s connections with local and international businesses for networking opportunities, guest lectures, and potential job placements.
7. Global Perspective 🌍
   Gain insights into global marketing practices and trends, preparing you to work in diverse international markets.
8. Career-Ready Skills 🎓
   Develop essential skills in communication, strategic thinking, and digital marketing, ensuring you are well-prepared for the job market.
9. Vibrant Student Life 🎉
   Enjoy a vibrant campus life with numerous clubs, societies, and events that enrich your university experience beyond academics.
10. Beautiful Location 🏞️
    Study in Dundee, a city known for its welcoming atmosphere, vibrant cultural scene, and stunning waterfront, offering a great balance of academic and social life.

Choosing Abertay University for your business management degree can set you up for a successful career in marketing with a solid foundation of practical and theoretical knowledge! 🚀